Pizza Hut
There was something almost impressive about how quickly humiliation turned into marketing. A leaked voice note. A man in the middle. Two women positioned like opposing teams in a game neither of them designed. And within a few news cycles, we were no longer talking about the man at all. We were debating character. Decorum. Girl code. One woman became a cautionary tale. The other became a brand. Watching Summer Walker turn what should have been a quiet, embarrassing exposure about asking her affair partner to buy her a phone and save her number as “Pizza Hut” so his fiance wouldn’t find out
into a Pizza Hut sponsorship with a delightfully petty commercial didn’t shock me. What did was how quickly the conversation settled exactly where it always does. She was labeled. Reduced. Diagnosed. “Still a bird.” “No self respect.” “Desperate.” The language came easily, like it had been waiting.
And yet, we live in a culture that builds monuments out of women who stay.
We canonized Beyoncé for making lemonade out of lemons. We treat betrayal, when it’s wrapped in marriage, like a spiritual test. We call it endurance. Growth. Depth. We give it poetry. We give it grace. We give it time to be understood. But let a woman opt into a man who is already spoken for without the ceremony, without the illusion, without pretending she’s the only one, and suddenly all that nuance disappears. She becomes the disruption. The moral failure. The easy answer.
The wrong person is always on trial.
I know that because I’ve been every woman in this story. I’ve been the girlfriend who held it down…Cheated on. The wife who tried to make it work. Cheated on. I’ve ridden and died and oh look…he cheated on my corpse. The partner who convinced herself she was “evolving” by loosening expectations. Still cheated on. And for a time, I was the woman you warn your friends about. Not by accident. Not confused. Not under some spell. Fully and completely aware of the role, the optics, and more importantly, the man.
The first time I knew I was being cheated on, I didn’t know it because I caught him although I eventually did. (Hey Junebug) I knew it because my body did. That quiet, inconvenient knowing that lives in your gut and refuses to be reasoned with. I argued with it anyway. Rearranged facts in his favor. Filed away inconsistencies like they were clerical errors instead of evidence. The late nights made sense if I didn’t look at them too long and didn’t wait up. The stories almost held if I didn’t ask follow up questions. Friends who couldn’t meet my eyes were just… tired and distracted I told myself.
I did not want two plus two to equal four. When I finally got proof, I got the expected devastation. But I also felt relief. Not joy, nothing that clean, but the kind of relief that comes when something you’ve been bracing for finally arrives. Like the end of a long illness. The suffering stops, but it leaves behind something uncomfortable: confirmation.
And then came the guilt.
Not his. Mine.
Because even with evidence in my hands, I found a way to make his betrayal about my loyalty. Leaving felt cruel. Like I was abandoning him mid transformation. Like this was the moment he needed me to be patient, to be understanding, to help him become the man he had been promising me he was on his way to being. What he had actually done was show me, clearly and repeatedly, that I was optional. This is the part we don’t interrogate when we talk about “strong women.” The quiet, contorted logic it takes to stay. The mental gymnastics required to turn betrayal into a project you are responsible for seeing through. We celebrate the woman who endures. Who makes it work. Who transforms disrespect into a testimony. We hand her language that makes staying sound noble, healing, growth, choosing love.
We do not ask what she is choosing to stay inside of.
And we are far less generous with the woman who refuses that performance altogether. The side chick is easy to condemn because she disrupts the illusion. She does not require the story to be clean. She is not pretending exclusivity where there is none. She removes the dignity of denial, and for that alone, she is assigned a kind of moral deficiency that feels, at times, disproportionate to the actual crime. The assumption is that she must lack something, self esteem, standards, sense, because she agrees to be a part time presence in a man’s life.
But what if what she lacks is the need to lie to herself?
During my time on that side of things, what struck me wasn’t just the deception. It was how seamless it was. Men who spoke about their partners with reverence could, within the same hour, construct entirely separate realities. The same voice that said “I love you” could also say “I’m on my way home” while making no move to leave.
It is difficult to romanticize love when you watch it being performed.
There is a very specific kind of intimacy in overhearing the woman on the other end of the phone. Her careful tone. The softness. The quiet plea disguised as casual conversation. “Remember you said you’d…” trailing off into hope. You can hear the effort to keep things calm, to not push too hard, to not say the thing she already knows.
And then the call ends. And the man turns back to you. Present. Attentive. Unbothered. What I felt in those moments was not pride. It was clarity.
Clarity about how little proximity guarantees you. Clarity about how easily devotion can be mimicked. Clarity about how much of what we call love is, in practice, negotiation. Or endurance. Or denial dressed up in something softer. And that is when the hierarchy starts to fall apart. Because the women I once identified with, the girlfriends, the wives, were often working just as hard to maintain a version of reality that allowed them to stay. Ignoring patterns. Reframing inconsistencies. Accepting apologies that came wrapped in gifts, access, temporary transparency. Shared locations. Passwords. Grand gestures that functioned less as accountability and more as reassurance.
Reassurance that the performance would continue.
Which brings me back to the question that keeps getting buried under all the noise: Where is the man in all of this? Even in the specifics, the leaked voice note to Rich the Kid, the back and forth with Tory Brixx, the most jarring detail wasn’t the exposure. It was the admission. A woman essentially saying: I’m not leaving. Do what you’re going to do, just manage it better. Let the cheating happen in peace. And the response was mockery and veiled as concern and clarity about positioning.
She was desperate. The other woman was reckless. Two women flattened into roles, one to be pitied, one to be punished, while the man they were both orbiting remained largely intact. Untouched. Uninterrogated. So I find myself asking a question that feels almost impolite in its simplicity: What is the reward? What is being won by staying with someone who betrays you and then redirecting your anger toward the woman he involved? Is this a matter of sequence, deal with her first, him later? Or is it something harder to admit, that both roles, the wife and the side chick, are simply different negotiations with the same behavior?
Because from where I’ve stood, in every position available to a woman in this dynamic, the math does not change. The apologies come.
The gestures follow.
Flowers. Bags. Shared locations. Passwords. Access dressed up as accountability. And still, somehow, the behavior persists.
Still, somehow, the focus shifts.
Still, somehow, the man becomes secondary in a story he authored.
So again: why is the side chick the villain?
Why is she assumed to lack self worth for accepting a fraction of a man, while the woman accepting his full capacity for betrayal is praised for her strength? Is endurance inherently more honorable than awareness? Is denial more respectable than participation? Or are both, in their own ways, adaptations to the same imbalance? We have built an entire moral framework around how women respond to men’s behavior, and very little around the behavior itself. And so the cycle continues.
The man remains. The girlfriend stays. The side chick is dismissed. And the story resets. At some point, the performance stops being about love. And starts being about who is willing to endure the most to keep calling it that.